Selling by Objectives: The Handbook for More Profitability in the 21st Century (3rd Edition)

Independently published · 2026

A practical sales handbook built on eight objectives (quality, reliability, flexibility, simplicity, creativity, efficiency, price, and versatility) for creating more sales, even in an unstable economy. The 3rd edition adds versatility as a new key ingredient.

Selling by Objectives shows how to create more sales during an economic crisis. Dr. Dave Hinkes and Dr. Daryl D. Green set out practical solutions that organizations can digest and put to work right away, with a foreword by Dean Jack McCann.

The 3rd edition adds an eighth objective, versatility, to quality, reliability, flexibility, simplicity, creativity, efficiency, and price. It is written for salespeople, business owners, entrepreneurs, professors, students, and nonprofits alike.

business
sales
marketing
nonfiction

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