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Author Profile
Dr. Dave Hinkes is an Associate Professor of Management and Marketing at Lincoln Memorial University in Harrogate, Tennessee, and CEO of Hink, Inc., his sales, marketing, management, and keynote consulting practice since 1991. A South Florida native, he sold and managed for companies including Xerox and IKON before going solo, and has taught at the University of Miami, Barry University, Florida Atlantic University, Nova Southeastern University, and more. He holds a BA from the University of Miami (Magna cum Laude), an MBA from Barry University, and dual DBA degrees in Management and Marketing from Nova Southeastern University, and is a recipient of the ACBSP Teaching Excellence Award.
A practical sales handbook built on eight objectives (quality, reliability, flexibility, simplicity, creativity, efficiency, price, and versatility) for creating more sales, even in an unstable economy. The 3rd edition adds versatility as a new key ingredient.
Dr. Dave Hinkes · October 28, 2026
The Lincoln Memorial University professor and veteran of Xerox and IKON adds a new ingredient, versatility, to his five-star handbook for building a more profitable business.
By DORX Chronicle Staff · October 28, 2026
